How to bring the world of brand and experience together to create compelling and uniquely ownable experiences that reflect your brand’s purpose. Your customer experience may show good scores, but is it working to also build brand?
Many companies suffer from efficient but ultimately unremarkable customer experiences. Brand says one thing, the experience another:
How to assess your ‘character’ score
Using ‘brand’ to drive new ideas in the experience
Improve the way service staff ‘translate the brand’
Creating ‘signature’ brand experiences
Being ‘on brand’ when things go wrong
Designing for human service interactions
Audience: Brand and operational managers and leaders responsible for translating brand strategy into reality.